Rent Pricing

Florida Apartments Are Giving Away Free Months — Single-Family Rentals Aren't

Apartments are discounting hard and single-family rentals are holding their ground. Here's what the 2026 rent gap means for Florida investors — and the catch most miss.

Tampa Rental Vacancy 2026: A Landlord's Playbook for a Renter's Market

Tampa apartment vacancy hit a record 10.7%, but houses are holding firm. Here's the playbook for pricing, concessions, retention, and screening when it's a renter's market.

Snowbird Rentals: Furnished Winter Leases in Florida

Furnished winter leases to snowbirds can out-earn a 12-month lease — if you get the rate, the off-season gap, and Florida's 6-month tax line right.

Orlando Rental Market Update — June 2026

Mortgage rates climbed two weeks running to 6.53%, Orlando occupancy holds at 94.5%, and the metro is splitting into two markets. Here's the June 2026 picture for landlords.

Tampa Rental Market Update — May 2026

Tampa has two rental markets right now — record apartment oversupply, and single-family rents that are still climbing. Here's what the split means if you rent out a house.

Orlando Rental Market Update — May 2026

Orlando's rental market is cooling like the rest of Florida — but with a tailwind Tampa doesn't have. Here's the May 2026 picture for landlords.

How to Price a Florida Rental in a Softening Market

In a softening market, the wrong rent number costs more than most Florida landlords realize. Here's how to price a rental so it leases fast and protects your bottom line.

Winter Park Q1 2026 Pulse: Park Avenue Becomes a Job Site in 32789

Q1 2026 is when the Park Avenue Refresh stopped being a plan and became a job site. Phase 1 broke ground Jan 20, the Commission locked Phase 2 on Feb 25, and a 250-unit building cleared review at Ravaudage. Here's why 32789 landlords should hold and defend, not push rent.

Tenant Retention in a Softening Market: What's Working in Orlando and Tampa

Turnover costs $3,500–$7,000 per unit in Florida. In a market with 10%+ vacancy, keeping a good tenant is worth more than chasing a higher rent. Here's what's working for Orlando and Tampa landlords right now.

Seminole Heights Q1 2026 Pulse: The ADU Shortcut That Didn't Come

Q1 2026 cooled Seminole Heights — rent slipped to about $2,015 in 33603, homes sat longer, fewer sold. And the statewide ADU bill that could have re-priced the neighborhood died in the Florida House on March 13. Here's what 33603 and 33604 landlords do next.

How to Set the Right Rent for Your First Florida Rental

Pricing your first Florida rental? Here's the comp-based method that beats guesswork — plus the 14-day test that tells you fast if your number is too high.

Florida's Rental Supply Surge: How New Construction Is Reshaping Orlando and Tampa

Orlando and Tampa are both working through historic supply waves — but they're at different stages of recovery. Q1 2026 data shows where the two markets diverge and what it means for your investment strategy.

Carrollwood Q1 2026 Pulse: The Office Recovery Picks Up on Dale Mabry

Q1 2026 was the quarter Northwest Tampa's demand-side story stopped being speculative — even as the rent index softened. Here's what the Rays renderings, BayCare's Barnes & Noble build-out, and the 1 N Dale Mabry upgrade meant for Carrollwood landlords.

South Tampa Q1 2026 Pulse: Palma Ceia Rent Splits From Price

Q1 2026 pulled South Tampa's premium tier apart from its price tier: home values fell in every ZIP, but Palma Ceia (33629) rent rose 3.1% while flood-exposed 33611 stayed flat. Here's why you underwrite the two ZIPs as different assets.

Avalon Park Q1 2026 Pulse: Amenities Grow as 32828 Rent Holds Flat

Avalon Park's residential build-out is done, so Q1 2026 growth showed up somewhere new: the downtown amenity layer. Three town-center tenants arrived in one quarter while 32828 rent held flat near $2,168. Here's what that shift means for landlords.